A Toronto-based restaurant chain, Good Fortune Burger, has come up with a unique way to both get attention and perhaps even increase their business. Changing menu item names into office equipment.
They have changed the names of all of the food items on their menu to office supplies. So now, their Fortune Burger is called a Basic Steel Stapler. Their Parisian Fries are now called CPU Wireless Mouse. The Double Your Fortune Burger is now an Ergonomic Aluminum Laptop Stand. The Diamond Chicken Burger is now the Mini Dry Erase Whiteboard. And so on.
They even changed their name on the receipt. Because the boss always asks for them.
When some reacted to Good Fortune Burger’s unique promotion by expressing concern that they are going to get employees into trouble, Purdy said, “There’s no malice intended in it, it’s all just fun and games.”
Considering how the restaurant chain has been captioning its funny social media posts with phrases like “Ethical? No. Delicious? Yes.” and using hashtags like #DontGetFired, a person would really have to not care about their job to try to pass their food off as office supplies. They even changed their name on the receipt.
After all, as Good Fortune Burger wrote on one social media post, “It might be wrong. It might be crazy. But… it might just work. #Receats #ItMightNotTho.”
So smart it hurts. Torino to based burger joint, Good Fortune Burger, renamed its menu items to office supplies so customers could expense their lunch#marketing #receats #brand #reactive #menu pic.twitter.com/30fl6D2KOS
— Parisa (@ParisaParmar) March 13, 2021